When I surveyed affiliate owners about what the biggest struggle in their business right now, the resounding answer was: Retaining current athletes and attracting new ones. Understanding the CrossFit Athlete Lifecycle in your gym is a key measurement in the performance of your affiliate. In this series, we’re going to breakdown each piece of the cycle and give you tools on ways to implement and add more value. Having a clear picture of the CrossFit Athlete Lifecycle for your affiliate will not only make running your gym easier, it’ll make sure that you’re focusing on the important pieces that grow the business, drive the athlete experience and keep your athletes around for the long term. Whether you are about to open your gym or you are the first CrossFit Affiliate out there, you’ll benefit from understanding this concept.